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The story behind the online pin shop

With enamel pins, you can share your story, collect your favorites and add more color & joy to your life.

Do more of what you love

Share your story

Collect your favorites

Add more color & joy

Adopt a new perspective

Make space for your feelings

As a woman, minority, immigrant, mom, and creative, Founder Rubeena wanted to build a life she loved while providing a tangible way for people like her to feel comfortable with expressing themselves, and The Gray Muse was born.

Created from the corner of her craft space one week before her first daughter turned one, Gray Muse Founder Rubeena, a South-Asian-born, New-Jersey-raised perpetual creator opened her online enamel pin shop with the intention of inspiring others. 

Rubeena values creativity, community, and authenticity above all else, and she loves having the freedom to live life on her own terms (and inspiring others to follow a similar path, unleashing their own inner creative side, by sharing her journey)!

Her collections are inspired by artistic florals and uplifting reminders for artists, makers, designers, teachers, crafters, and curators. Here at The Gray Muse, there’s something for everyone — and that’s just the way we like it.

Based in New Jersey

We're a small, women-only team plus Rubeena's lovely nephew. ☺︎ Orders are hand-packed from the home office.

Intentionally designed

Little things mean the most to us. These little things are a means to self-expression, creativity and passion.

We've come a long way...

and we're still learning and growing. That's the spirit of The Gray Muse. There's room to grow.